TikTok Now, the platform's BeReal-inspired in-app feature and standalone app,

 

TikTok Now, the platform's BeReal-inspired in-app feature and standalone app, is being discontinued.  Despite heavy promotion, the feature failed to gain user traction and is now being phased out less than a year after it was first announced. TikTok Now allowed users to capture daily moments using their phone's front and back cameras, replicating BeReal's daily photo prompts that are designed to promote authenticity. TikTok prominently featured its Now feature as one of five buttons on the app's bottom navigation bar. According to user notifications from TikTok, the Now feature is being discontinued, but users can still access their previous posts without the ability to create new ones.  The decision comes as interest in BeReal has waned since its recognition as Apple's iPhone app of the year in 2022. TikTok's discontinuation now aligns with BeReal's reported 61% drop in daily active users from October 2022 to March 2023, although BeReal disputes these figures.