What happened: The mobile app market has made a comeback in 2023, showing signs of rebounding after a slowdown in 2022. Background: Last year, consumer spending fell 2% to $167B, the first drop since the App Store's launch in 2008. The year prior, spending had experienced 19% YoY growth. What's new: Following the slowdown, mobile app consumer spending has rebounded with YoY growth of 5.3%, according to a new report from app intelligence provider data.ai. Downloads were also up by 3.2%. What the numbers say: During the first half of 2023, global consumer app spending reached a record $67.5B, with 76.8 billion app downloads across iOS and Google Play. According to data.ai, iOS growth has outpaced Android, with $43.5B in consumer spending on iOS and $24B on Android. The bigger picture: The mobile app resurgence benefits developers, publishers, and marketers. When it comes to apps, TikTok leads in consumer spending, achieving 31% year-over-year growth and becoming the first app to surpass $2B in just six months. Across both stores, the top apps by downloads globally were TikTok, Instagram, Facebook, WhatsApp, CapCut, Snapchat, and Telegram, while the top games were Subway Surfers, Free Fire, Roblox, and Candy Crush Saga.
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