Zepeto, Asia's largest metaverse platform owned by Korean tech giant Naver,

 

Zepeto, Asia's largest metaverse platform owned by Korean tech giant Naver, is positioning itself as an online destination for brands targeting Gen Z.  The platform, which allows users to create 3D digital avatars and explore virtual worlds, has partnered with major fashion and beauty brands as part of its global expansion strategy. Zepeto has over 400 million users, with 65% from Asia-Pacific, 15% from Europe, and 15% from the U.S., which is its fastest-growing market. Brands such as Gucci, Ralph Lauren, Bulgari, Christian Louboutin, Ami, Nike, Adidas, Dior Beauty, Nars Cosmetics, and Kiehl's have appeared on Zepeto. Celebrities like K-pop stars Blackpink and actor Selena Gomez have also used Zepeto to create branded digital experiences. Zepeto's focus on K-pop and fashionable avatars has attracted a predominantly young female audience. Over 2.5 billion items were sold on Zepeto from April 2020 to June 2023. Depending on the level of commitment, brands can work with Zepeto's internal design team or creators on the platform to design a product or experience from start to finish. According to a survey by fintech startup Klarna and Dynata, most consumers in Europe, the U.S., and Australia think that fashion shows should go fully virtual.