Livestream shopping has conversion rates of 30%, which is 10 times higher than conventional e-commerce.
According to a McKinsey report, these interactive sessions increase sales, drive web traffic, and improve brand differentiation.
- Livestream allows shoppers to replicate the in-person shopping experience from home.
- These channels combine streaming, entertainment, and instant shopping.
- Through them, influencers or brand representatives do try-on hauls, answer users' questions, and provide add-to-cart options.
- The leading industry using these channels is apparel and fashion, followed by beauty products.