SWOOSH, Nike’s new non-fungible token platform, has invited community members to design their digital wearables.

 



SWOOSH, Nike’s new non-fungible token platform, has invited community members to design their digital wearables. 

The contest is called #YourForce1 and invites users to build a visual storyboard of a footwear design on Instagram.


  • The prize: four winners will earn $5,000 each and are offered an opportunity to work directly with Nike designers. 
  • Nike says the four chosen designs could become a part of its first signature collection. 
    • “At SWOOSH, we’d like to expand the definition of a creator. That’s why this.SWOOSH Studio contest prioritizes creative storytelling over creative skills,” Nike said in a press release.
  • The contest is now open and will close on Jan. 29. 

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