After Home Depot's theme song became viral on TikTok, the company has been using the social media platform to attract younger shoppers.  Home Depot launched a TikTok channel in 2022 and partnered with influencers on the platform to promote its products. Partnerships with influencers have resulted in TikTok videos with millions of views that expand Home Depot's traditional customer base. The usual customer of Home Depot is a middle-aged man with an income of $80,000 per year. "The Home Depot Beat" has remained one of the most popular sounds on TikTok for four years. TikTokers use the sound to play it in the background as they record dads completing home improvement tasks or getting their families ready for the airport.