Austin, Texas-based B2B sales software maker Gradient Works introduced a new platform dubbed Account Coverage.
The platform provides intelligence tools that give sales leaders
insight into the productivity of sales reps and help them uncover gaps
in account pipelines.
- Account Coverage has two reporting tools, market coverage and rep coverage.
- The
former assists sales representatives in understanding the market share
they are now covering and identifying potential clients, while the
latter assists them in understanding the accounts the sales reps are
working on and mapping their best executives with high-potential
accounts.
- Gradient
claims that the platform also helps identify imbalances in account
ownership with sales reps, identify market coverage gaps, and uncover
areas of improvement.
- Per Gradient Works, client Omnipresent saw a 16% jump in opportunity creation using the tool.
