Lead generation agency Belkins released the State of Outbound Trends Report 2023.

 

Lead generation agency Belkins released the State of Outbound Trends Report 2023.  To compile the report, Belkins surveyed 2,500 C-level respondents from industries such as software, finance, e-learning, and marketing. Respondents from the marketing and advertising industry led others in saying exploring new markets and targeting new people is the focus area of their outbound strategy.  Outbound emails ranked as the most preferred marketing channel to engage with potential clients.  Top challenges for companies included intense competition, lack of brand awareness and in-house resources, email deliverability, and spam filter issues.  Companies are looking for software tools to drive digital transformation and reach their customers, according to the report.