DDB has developed an AI software, the Uncreative Agency, which can create brand proposals with a single sentence prompt.
The tool is intended to show how AI can operate in the creative and marketing industries.
- DDB has used this to create proposals for 12,000 clients, including proposals presented to the U.K. government, the Australian government, and senior executives at major firms, including Coca-Cola, Heineken, Salesforce, Google, Nike, Accenture, and Deloitte.
- Gartner estimates that by 2025, 30% of marketing messages from major companies will be AI-generated.
- DDB plans to continue developing and creating AI tools to be used in-house.