DDB has developed an AI software

 



DDB has developed an AI software, the Uncreative Agency, which can create brand proposals with a single sentence prompt. 

The tool is intended to show how AI can operate in the creative and marketing industries.


  • DDB has used this to create proposals for 12,000 clients, including proposals presented to the U.K. government, the Australian government, and senior executives at major firms, including Coca-Cola, Heineken, Salesforce, Google, Nike, Accenture, and Deloitte. 
  • Gartner estimates that by 2025, 30% of marketing messages from major companies will be AI-generated. 
  • DDB plans to continue developing and creating AI tools to be used in-house. 

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