Twitter is increasing the character limit to 4,000 for users paying for Twitter Blue in a move likely to negatively impact advertisers.
The change has been controversial as the unique selling point of Twitter has always been the short character limit on posts.
- The change will impact tweets, quote retweets, and replies in addition to regular tweets.
- The current 280-character limit is already twice the original 140-character limit — a change undertaken in 2017.
- The move will likely harm advertisers as it will mean that the spaces between ads will be longer, resulting in people seeing fewer ads (assuming they scroll for the same amount of time as they currently do).
- The change is also expected to create confusion for many casual users who will be able to read long tweets but will not be able to reply to them.
