Eighty-six percent of UAE shoppers were pleased by local online merchants.  According to a study by PYMNTS, which also studied Brazil, India, Mexico, the U.K., and the U.S., the UAE showed the highest shopping satisfaction rate, which actually increased by 11% from 2021 to 2022. India ranked second in shopper satisfaction. The report also found that the Indian market is adding digital features consumers want. India also had the highest likelihood of users using smartphones for in-store and online shopping experiences. The country also has the highest number of digital mainstream shoppers per capita. 45% of Indian respondents identified as digital enthusiasts. The survey covered 13,350 consumers and 3,124 merchants across these countries.