Espolòn Tequila partners with Scream VI

 



Espolòn Tequila has been announced as the official tequila of Scream VI, the upcoming horror movie. 

This will include a partnership with Paramount Pictures, Spyglass Media Group, and Drizly. 

The companies will be working to create exclusive Scream VI cocktails, which will be offered at specific movie theatre chains. 

  • The company is also hosting a text-based giveaway where 500 consumers will win free tickets to the movie. 
  • In addition to these promotions, Espolòn Tequila will be featured in the movie itself, and there will be additional joint marketing efforts online, including on social media. 
  • Campari Group, which owns Espolòn Tequila, has previously used a similar strategy to promote its vodka brand Skyy Vodka when it was the official spirit of the movie Nope. 
  • Scream VI is being released on March 10. 

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