Espolòn Tequila has been announced as the official tequila of Scream VI, the upcoming horror movie.
This will include a partnership with Paramount Pictures, Spyglass Media Group, and Drizly.
The companies will be working to create exclusive Scream VI cocktails, which will be offered at specific movie theatre chains.
- The company is also hosting a text-based giveaway where 500 consumers will win free tickets to the movie.
- In addition to these promotions, Espolòn Tequila will be featured in the movie itself, and there will be additional joint marketing efforts online, including on social media.
- Campari Group, which owns Espolòn Tequila, has previously used a similar strategy to promote its vodka brand Skyy Vodka when it was the official spirit of the movie Nope.
- Scream VI is being released on March 10.