Wonderful Pistachios' new campaign

 

Wonderful Pistachios is relaunching its "Get Crackin" campaign, which has successfully generated press for the company in the past.  Earlier versions of the campaign feature celebrities, including Stephen Colbert, Snoop Dogg, and Psy.  The relaunch will include new ads and content that will be distributed through partnerships with streaming platforms, social media companies, and cable TV.  The new ads will feature Humpty Dumpty, the Big Bang, and Joey Chestnut.  There was also an event hosted by Major League Eating called the "Wonderful Pistachios Get Crackin' Eating Championship," which occurred yesterday on World Pistachio Day.  The ad campaign was developed by the Wonderful Agency.