Coca-Cola is rebranding Fanta with a new logo, bottle, and flavor in an attempt to appeal to younger consumers.
The rebrand will feature an integrated marketing campaign being run in North America.
- Fanta will partner with Gen Z content creators to reach consumers from that demographic.
- The marketing campaign will feature out-of-home ad placements that will disperse an orange scent to attract consumers. These murals will be placed in L.A., Atlanta, and Toronto.
- The marketing will also feature multisensory experiences, cinema creatives, and mobile game integrations.
- The company will release Fanta Digital Ride n Sip, a web-based mobile game that will allow players to balance orange Fanta on a roller coaster track.
- As part of the rebrand, Coca-Cola will also be rebranding Lilt in the U.K. as Fanta Pineapple and Fanta Grapefruit.
