LinkedIn added new features to its Sales Navigator tool, including Relationship Explorer, to help users find the right connections for their pitch.
The new features enable sales professionals to understand their buyers better, identify the right people to connect with, and deliver unique insights.
- Relationship Explorer identifies top hidden allies, highlights warm paths, and facilitates deeper multithreading based on the target buyer persona.
- Through a new ‘Personas’ feature, LinkedIn now allows salespeople to create up to five target personas with accurate demographic insights.
- The platform also added a new capability to buyer intent that lets users find buyers searching for a particular product.
- New updates to Search include filtering by account lists in account search, a new spotlight feature, and executive TeamLink.
