Foundry expanded its ABM orchestration product portfolio with the addition of an account-based sales acceleration product.
The new platform is based on Triblio's ABM orchestration product. The tool aims to provide sales reps with actionable insights for lead discovery, prospecting, account research, and buying intent analysis tools.
The platform syncs the lead contact list with Salesloft or Outreach.
- Foundry will officially debut the product at the B2BMX conference in Scottsdale, Arizona.
- Foundry acquired Triblio in June 2020, making it the first of its four acquisitions to date.
- The firm also acquired data intelligence firm KickFire, marketing intelligence company LeadSift, and lead generation platform Selling Simplified.
- Earlier this month, the firm appointed Manoj Goyal as its chief product officer.
