Mindmatrix unveils Bridge 5.0

 

Sales and marketing enablement company Mindmatrix unveiled its Bridge 5.0 platform. The platform provides 360-degree visibility over sales partners, alliances, and direct sales teams.  Bridge 5.0 has features geared toward relationship management, partner onboarding, KPI monitoring, and sales automation.  The platform is built around three core areas, which are sales ecosystem enablement, partner marketing, and multi-vendor solutions management.  It helps vendors grow their ecosystem partners by providing onboarding, training, and asset management services.  The platform is able to integrate workflows and track the performance of sales partners.  Mindmatrix CEO Harbinder Khera called Bridge "the next-generation sales ecosystem enablement platform," which can help "organizations achieve this goal effortlessly by bringing data, people, and processes across the entire sales ecosystem together, on a single pane of glass."