Obsess, a New York City-based virtual reality (VR) platform, has partnered with e-commerce provider SAP to provide retailers entry into the metaverse.
Obsess has integrated the e-commerce platform within its interactive 3D virtual stores to create an interface that engages consumers globally.
Obsess, which has more than 200 virtual stores, aims to reach the younger generations and give retailers and brands entry into virtual environments.
- According to Gartner analyst Tuong Nguyen, companies such as Obsess and SAP are still figuring out the full potential of the metaverse.
- Neha Singh, Obsess' CEO and founder, said that the company is bringing a "gamification-like interface to the shopping experience."
Last spring, Obsess partnered with the SAP.iO program, a worldwide tool that enables SAP partners to work with developers.
