Sales and marketing performance tracking solution provider Full Circle Insights partnered with AI-powered revenue management platform developer 6sense.
The duo will collaborate on helping businesses gain visibility into the account-based marketing (ABM) funnel and measure the impact of ABM campaigns using its CRM tools.
- Clients can leverage the CRM platform to track trends over time and bring solutions for future campaigns.
- With the partnership, 6sense's clients will be able to take advantage of Full Circle's CRM tool, from detection to closing stages.
- 6sense's Revenue AI platform will be able to analyze the purchase intent of the clients and track clients across the buyer journey.