Salesforce-based sales engagement platform Groove announced the general availability of its sales strategy execution platform, Groove Plays.
Sales leaders can program the organization's sales strategy into the newly launched platform, which ensures that frontline sales reps are adhering to the strategy in real time.
- The platform will be a part of the Groove sales engagement platform.
- Groove Play nudges sales reps by automatically informing them about the next actionable steps based on the organization's sales playbook.
- The platform analyzes previous conversations with clients through Groove Conversation and advanced activity capture to suggest email content.
- The platform is powered by Groove's RIO AI engine.
