Salesforce gives in to activist investor pressure 

 

Insider reports that Salesforce is implementing new stricter performance metrics for engineering teams and salespeople. 

 The increase in performance expectations comes after Third Point LLC became the fifth activist investor to own a stake in Salesforce. 

  • Salesforce is offering employees the option to choose between a 30-day performance improvement plan (PIP) or a severance option, dubbed Prompt Exit Package (PEP). 
  • Employees choosing PEP will receive two months of severance, which is less than their colleagues who recently were laid off. 
  • Sources from inside the company told Insider that Salesforce is pushing hard for productivity tracking and metrics on all facets. 
  • Separate but related: Fortune reported that Elon Musk ditched Salesforce's CRM at Twitter because of its price. Twitter cut its annual Salesforce software contract to $5M from $20M.

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