Walmart has announced that its U.S. advertising division grew by 41% from Q4 2021 to Q4 2022

 

Walmart has announced that its U.S. advertising division grew by 41% from Q4 2021 to Q4 2022.  Walmart was focusing on increasing its advertising infrastructure and exploring partnerships in ad tech and social commerce.  Walmart's in-store sales were up 8.3% YoY in Q4 2022, while its e-commerce sales were up 17% in the same period.  Walmart's ad operations generated $2.7B, with Flipkart Ads, their Indian-based subsidiary, credited for driving the most growth.  Retail media is forecast to be worth $122B in 2023, and it's a fast-growing category that is expected to be bigger than linear TV advertising by 2025.