Denny's is launching a new augmented reality (AR) menu as part of its "It's Dinner Time" initiative celebrating its 70th anniversary.
The AR experience will allow customers to go on a virtual menu tour, where exclusive deals and new menu items appear on the screen as they navigate.
In addition to the AR upgrade, the menu will feature numerous new items, including Mac N' Brisket Sizzlin' Skillet and Oven-Baked Lasagne.
- Dennys' has purchased TV ads nationwide to promote the new menu.
- The initiative will also feature new uniforms for the staff and a remodel of the restaurant kitchen.
- Denny's has launched DinerDrip.com, where customers can buy merchandise directly from the chain.
- The initiative comes as competitors like Restaurant Brands International have announced significant investments in new marketing and remodeling initiatives.
