Ford is launching its newest marketing campaign using the "Built Ford Proud" tagline the company seemingly abandoned three years ago.
The new campaign is made in collaboration with numerous agencies, including Widen+Kennedy, Artemis, Mindshare, VML, and BBDO.
The marketing campaign will feature people who drive Ford and highlight how it fits their daily passions.
- The campaign will involve Sydney Sweeny, an actor, Dee Bryant, a stunt driver, and Kai Lenny, a surfer.
- Each celebrity feature will star in their own ad spot and participate in separate initiatives with Ford to promote its interests.
- The campaign will be launched on social media, connected TV, and cable TV channels.
