Walmart is expanding its Connected TV capabilities through a partnership with Innovid.

 

Walmart is expanding its Connected TV capabilities through a partnership with Innovid.  The partnership will see Innovid integrate its technology into Walmart Connect's Walmart DSP.  Walmart has been aggressively scaling Walmart Connect and its ad-tech offerings.  The Trade Desk currently powers Walmart DSP.  Innovid's software uses AI to create more personalized and tailored content to be delivered through the CTV channel. Innovid's content is also engaging and allows users to interact in real-time.