HubSpot introduces AI-powered tools

 

CRM platform HubSpot introduced Content Assistant and ChatSpot.ai, two new AI-powered tools to help customers save time and create better connections.  Content Assistant and ChatSpot are in private beta and public alpha, respectively.  Content Assistant enables marketing and sales teams to ideate, create, and share content by suggesting blog titles, generating content, and streamlining content marketing workflows.  ChatSpot enables HubSpot users to complete tasks using a natural language chat-based user experience.  Using ChatSpot, customers can add contacts and companies to the CRM, create custom reports related to marketing, sales, etc., and draft professional, effective, and personalized sales emails.  The two new tools build on HubSpot's earlier investments in AI, including conversation intelligence, data quality tooling, data enrichment, predictive AI, content optimization, etc.