McDonald's faces criticism from franchisees for the Cardi B and Offset promotion.
The company has recently relied on celebrity-sponsored meals and promotions like the Adult Happy Meal to drive sales.
- Restaurant
owners are concerned about McDonald's collaborating with celebrities
without consulting the franchisees. As a result, numerous McDonald's
locations are refusing to promote the Cardi B and Offset meal.
- Owners
specifically say that they don't believe the lifestyles and lyrics of
Cardi B and Offset are aligned with the values of McDonald's and are
concerned that working with the rappers will erode McDonald's
family-friendly brand image.
- As a result of the franchisees'
position and actions, McDonald's has been forced to defend its
partnership publically, which has provided negative media attention for
the brand.
- The issues also threaten the future of McDonald's
"Famour Orders" initiative, which the brand has credited as its largest
revenue driver.
- "Famous Orders" typically includes a handful of celebrity-handpicked menu items in promotional packaging.
