Netflix ad tier hits 1M users

 

According to a new report from Bloomberg, Netflix's ad tier hit 1 million monthly active users in the US after around two months online.  According to data from New Antenna, sign-ups for Netflix's ad-supported plan jumped from 9% of all new users to 19% in January, after launching in November 2022. Netflix's ad-supported tier has now jumped ahead of its next lowest-cost plan, the Basic tier, but still trails the Standard and Premium subscription levels. Netflix's ad-supported plan showed slower initial growth than similar offerings from HBO Max and Disney+ in their first few months. According to a report last week from Digiday, Netflix is reconsidering its overall ad strategy and may ultimately step away from its current ad partnership with Microsoft.