Netflix ad tier hits 1M users

 

According to a new report from Bloomberg, Netflix's ad tier hit 1 million monthly active users in the US after around two months online.

 According to data from New Antenna, sign-ups for Netflix's ad-supported plan jumped from 9% of all new users to 19% in January, after launching in November 2022.

  • Netflix's ad-supported tier has now jumped ahead of its next lowest-cost plan, the Basic tier, but still trails the Standard and Premium subscription levels.
  • Netflix's ad-supported plan showed slower initial growth than similar offerings from HBO Max and Disney+ in their first few months.
  • According to a report last week from Digiday, Netflix is reconsidering its overall ad strategy and may ultimately step away from its current ad partnership with Microsoft.


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