E.l.f Cosmetics has launched a new marketing campaign revolving around original music to promote its new O Face Satin Lipstick.
The campaign will feature a series of influencers promoting the lipstick on TikTok in videos to the tune of the original song "Lip Positions."
The effort attempts to reach Gen Z consumers and stars Meredith Duxbury, a TikTok influencer who does makeup tutorials.
- The campaign will also feature a shoppable livestream on Duxbury's TikTok account.
- The final piece of the campaign includes out-of-home activations in Dallas and Chicago to complement the social media push.
- The campaign was designed by Movers + Shakers.
