Home Depot has launched a new Virtual Kids Workshop hosted in Roblox's Redcliff City.
The virtual workshop enables hands-on learning and encourages kids to collect materials and build projects.
The virtual workshop will be tied in with the in-store Kids Workshops that Home Depot has offered for the past few years, with codes being given out at real workshops that can be used to unlock new aspects of the virtual workshops.
- As of 2022, 26% of Roblox's users were 9 to 12 years old, meaning that Home Depot is targeting a very young market with this new virtual experience.
- The virtual experience currently offers the ability to build a birdhouse, flower garden, and car.
- Home Depot has been trying many new marketing tactics lately. It launched a media network in 2022 and tested live Twitter alerts for new product releases.
