Nissan is launching a new marketing campaign around its role as the official sponsor of the NCAA March Madness tournament.
The campaign will spotlight the Nissan Ariya, an all-electric vehicle from Nissan that will be the "official EV" of March Madness.
- The campaign will include six commercials which will start airing on March 10.
- An Instagram tie-in will give a chance for participants to win tickets to the 2024 final if they post a video of them watching March Madness.
- Nissan is also working with TikTok Now, a BeReal copycat, where fans can post videos of them watching the games.
- Bleacher Report is another partner in the campaign and will host a video series with Nissan for March Madness.
- CBS Sports will also offer an online bracket challenge with Nissan, allowing fans to win numerous prizes.
