Over half of the parents of Generation Alpha children who responded to a recent survey said their children watch videos related to shopping.

 

Over half of the parents of Generation Alpha children who responded to a recent survey said their children watch videos related to shopping. 

 The report by business intelligence firm Morning Consult reveals the importance of social media and influencers on future shopping behavior.

  • The report found that 72% of parents with kids aged 5 to 7 and 75% of parents with children over 8 or 9 said their children asked for products they saw online.
  • The data also found that Generation Alpha children begin influencing household purchases from age 5.
  • The data is consistent across different income brackets. 
  • The Morning Consult report is consistent with data from a Wunderman Thompson Commerce report, which found that 55% of children between the ages of 6 and 16 want to purchase products displayed by Instagram and YouTube influencers.

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