Salesforce is looking to jump on the generative AI bandwagon but is yet to add any generative AI functions to its CRM platform.
Just
before the company’s Trailblazer DX ’23 developer conference,
Salesforce Service Cloud GM Clara Shih stated that “we’re still in very
early days” and that “we’re testing and validating and iterating before
we launch products as generally available.”
- Salesforce offers ‘Einstein’ recommendation tools, which are powered by AI.
- Last month, Salesforce CEO Marc Benioff tweeted, “Get ready to be wowed by Salesforce EinsteinGPT!”
- EinsteinGPT
will build off of its Salesforce Einstein recommendation tools and
offer five services: EinsteinGPT for service, sales, marketing, Slack,
and developers.
- Shih
emphasized that Salesforce Data Cloud will enable “the generative AI to
continuously adapt as customer information and needs change.”
- The
cloud-based software company says its EinsteinGPT will include
functions like responding to customer requests, summarizing information,
extracting relevant knowledge, generating written drafts, creating
targeted marketing campaigns, and more.
