Massachusetts-based audience-targeting solutions startup Semcasting announced a strategic partnership with the B2B sales intelligence platform SalesIntel.
The duo intends to deliver verified contact info and data on leads to B2B sales teams. SalesIntel's data is now integrated within the AudienceDesigner by Semcasting (ADS) platform.
With the partnership and the integration of both platforms, they now have verified contact details of 90 million people.
- B2B teams can find leads by filtering through the accounts, which are organized into 19 categories and 172 sub-categories.
- SalesIntel founder and CEO Manoj Ramnani called the partnership "a natural fit to accomplish our goal of improving pipeline efficiency by up to 5x with our B2B account and contact intelligence."
- The data in ADS "will empower more B2B marketers and sales leaders to fill the top of the funnel with pre-qualified ICP leads efficiently," Ramnani said.
