Sephora and TikTok announced on Monday that they have entered a new partnership.
The companies will jointly develop a program that helps brands boost their social media presence on TikTok.
TikTok and Sephora will jointly develop the Sephora x TikTok Incubator Program.
- The partnership will link brands from Sephora's Accelerate program to creators on TikTok.
- 12 brands will participate in the launch of the joint program, including Topicals, Eadem, and Hyper Skin.
- Participating brands will be able to learn from successful TikTok creators, including Amy Chang, Rocio Lopez-Jimenez, and Nyma Tang.
- Sephora has been working to expand its range of smaller brands and has reached out to several D2C brands, including Proven and Nutrafol.
