Specialty arts and crafts retailer Michaels is launching a new third party-digital marketplace.
The platform will give sellers direct access to Michaels' customers and boost the online product range offered at Michaels.com.
The new platform gives Michaels customers direct access to a curated range of third-party products.
- Product categories include baking equipment, arts and crafts supplies, tools, and children's toys.
- The marketplace includes a full-service portal for third-party merchants that enables seller APIs and connections with multi-channel integration partners.
- The third-party platform will increase Michaels' online product inventory from 250,000 items to more than 1 million.
