Ulta shifts e-commerce to Google

 

Ulta Beauty is shifting its e-commerce infrastructure to Google's cloud technology and services.  The company, which is the largest beauty retailer in the U.S., plans to upgrade its online store with more personalized customer experiences. Ulta Beauty started shifting away from its own on-premises e-commerce infrastructure in 2019. The company is continuing to move its digital retail processes to Google Cloud, Google Kubernetes Engine (GKE), and Google Cloud's Anthos managed services solution.  Ulta Beauty plans to relaunch its e-commerce platform with microservices that can be tested and repaired more easily. The company's Q4 results topped Wall Street expectations, with net sales growing by 18.2% YoY to $3.2B.