Walmart entered a partnership with Innovid to enhance its retail media advertising business.
The companies will link the demand-side platform (DSP) of Walmart's
media network with Innovid's connected TV (CTV) personalization and
optimization platform.
- Walmart Connect allows advertisers to manage ad campaigns across customer touchpoints served by Walmart's media network.
- Innovid's capabilities will help Walmart Connect personalize and measure the effectiveness of CTV ads.
- The independent advertising platform will also provide Walmart with ad delivery services for its DSP.
- The combined capabilities will allow Walmart's advertisers to tailor their content to each customer in real time.
