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This latest phase of their partnership entails equipping Accenture’s new Managed Extended Detection and Response (MxDR) service with security-specific generative artificial intelligence (AI) from Google Cloud to facilitate integration with the most well-known security technology platforms and other clouds. This merges companies’ expertise and capabilities to deliver crisis management, incident response and threat intelligence, and provide comprehensive, proactive cybersecurity services for organizations running on cloud or multi-cloud architecture. Why it matters: In today’s digital age, cyber threats are more ubiquitous than ever, meaning that enterprises should do whatever it takes to protect their businesses and overall reputation. Accenture’s new MxDR service is powered by Chronicle’s security operations, Mandiant’s threat intelligence, and security-specific generative AI capabilities, which the company claims “help businesses defend against the most sophisticated cyber threat actors.” What the numbers say: Data from MarketsandMarkets shows that the global cybersecurity market size is forecast to grow from $189.9B in 2023 to $266.2B in 2027 at a CAGR of 8.9%. The survey attributes this growth to the growing instances of target-based cyber attacks and increased adoption of cloud-based cybersecurity solutions. One challenge accompanying the increased adoption of cybersecurity solutions is a talent shortage. According to ISC2, in 2022, over 400,000 cybersecurity professionals were needed in the U.S. Brands that should care: Companies specializing in cybersecurity services should seek to capitalize on this lucrative opportunity and differentiate their solutions to attract more customers and niche markets. Furthermore, companies should invest in training to address the cybersecurity talent shortage and offer attractive incentives to retain talent in the cybersecurity field. |
What happened: Technology services giant Accenture is expanding its global partnership with Google Cloud to provide businesses with