According to the State of the Beverage Alcohol Industry report, consumers have bought premium beer and wine brands over the last 26 weeks.

Hard seltzers are popular and alcoholic beverages have been impacted little during inflation.

Spirits have experienced a resurgence while there is a charge in healthier alcohol sales, with non-alcoholic sales increasing among millennials, Gen Xers, and Boomers.
Hard seltzers are still popular, with brands claiming the top five spots in the Top 10 Pacesetters list.
A third of all households purchased a ready-to-drink product in 2022, with millennials and Gen Xers buying two-thirds of all ready-to-drink products.
On the retail side, alcoholic beverages were the only grocery category to make a noticeable gain on in-store displays.

On-premise alcohol purchases are beginning to return to pre-COVID levels, but labor, inflation, and what’s left of COVID-19 are making purchasing patterns inconsistent.