What the numbers say: Amazon's revenue from digital retail marketing has grown rapidly and consistently in Europe. Revenue from this segment expanded by over $2B between 2019 and 2022.
Relevance: Amazon owns the largest digital retail media network in Europe, and its growth serves as a bellwether for the European retail media industry in general. Notably, Amazon has seen consistent growth in its European retail media advertising since 2019, while eBay has not. EBay's revenue from this segment fell from $393M in 2019 to $302M in 2020.
Brands that should care: European retailers and other brands that rely on retail media advertising could benefit from noting the stability of Amazon's performance in this sector. The company's sustained growth in retail media advertising, despite recent macroeconomic instability, underlines the company's desirability as an advertising partner.
