American Eagle partners with ThredUp and Snap

American Eagle is partnering with Snapchat to promote the new store using Augmented Reality.

The shop called RE/AE will have older styles and secondhand clothes from American Eagle.
The augmented reality offering will feature jeans, jackets, mini-skirts, dresses, and more as part of the initial 200-piece offering at RE/AE.
Items in the RE/AE shop date back to the 90s and range from $10-$40.
American Eagle previously generated $2M in revenue through an AR offering with Snapchat.