Athletic Brewing will match the first $100,000 donated to the Michael Jackson Foundation (MJF)

 

Athletic Brewing will match the first $100,000 donated to the Michael Jackson Foundation (MJF) for Brewing & Distilling's second annual fundraising campaign. 

 The MJF for Brewing & Distilling provides scholarship funds for Black, Indigenous, and People of Color to further their education in brewing and distilling.

  • The organization has awarded scholarships to 29 individuals in its first three years who have either begun or advanced their careers in the beer and spirits industries.
  • Scholarship recipients have prominent roles at breweries, including Russian River, Aeronaut, and Notch, and some have founded their own companies.
    • The next round of scholarships will be awarded in June.
  • Athletic Brewing CEO Bill Shufelt said supporting education and career advancement opportunities are critical to building a more inclusive community in the brewing industry.
  • Athletic Brewing will match all corporate and individual donations made to the MJF through May 8 in partnership with media sponsor ProBrewer.

  • Only 8.2% of brewers in the industry are people of color, according to the Brewers Association's 2018 Brewery Operations Benchmarking Survey.



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