Budweiser releases vinyl coasters

 

Budweiser released a series of playable vinyl beer coasters for music fans.   The campaign, created by Wieden+Kennedy São Paulo, carries the message, "The stage is yours to take." The campaign transforms the cardboard beer coaster, a common item in bars worldwide, into a limited-edition series of collectible vinyls highlighting emerging rappers from Brazil's music scene. The promotion showcases nine artists, including Aori, Kamau, Stefanie, Estudante, Monna Brutal & MCharles, Negra Rê, Akira, and Zudizilla, whose tracks were recorded by Bob G at the Vinyl Lab studio. The music can be played by putting the coasters on a record player or scanning the Spotify Codes printed on the coasters. These collectibles were distributed to attendees of São Paulo's Lollapalooza and will be available in bars in São Paulo and Curitiba for the next few weeks.