Budweiser released a series of playable vinyl beer coasters for music fans.
The campaign, created by Wieden+Kennedy São Paulo, carries the message, "The stage is yours to take."
- The
campaign transforms the cardboard beer coaster, a common item in bars
worldwide, into a limited-edition series of collectible vinyls
highlighting emerging rappers from Brazil's music scene.
- The
promotion showcases nine artists, including Aori, Kamau, Stefanie,
Estudante, Monna Brutal & MCharles, Negra Rê, Akira, and Zudizilla,
whose tracks were recorded by Bob G at the Vinyl Lab studio.
- The music can be played by putting the coasters on a record player or scanning the Spotify Codes printed on the coasters.
- These
collectibles were distributed to attendees of São Paulo's Lollapalooza
and will be available in bars in São Paulo and Curitiba for the next few
weeks.
