Tommy Hilfiger has teamed up with Zero10,
an augmented reality technology company, to offer its AR clothing
"try-on" experience in three Tommy Hilfiger stores across Europe.
Zero10's AR Mirror technology lets shoppers virtually try on clothing
using an in-store kiosk, 3D body tracking, multiclass segmentation, and
cloth simulation to create a realistic appearance on the screen.
- In-store
customers will be able to try on ten digital designs from the Tommy X
Shawn Classics Reborn collection, with three of them featuring "animated
effects."
- People worldwide can also try the digital collection in AR through the Zero10 mobile app.
- Zero10's AR Mirror technology will be available in Tommy Hilfiger stores in London, Berlin, and Milan.
- In
addition to partnering with retail brands like Tommy Hilfiger, Zero10
offers an AR fashion platform for creators and businesses to apply to
have their digital creations available to try on through AR in the
Zero10 app.
