Constant Contact launches AI generator

 

Digital marketing and CRM platform Constant Contact launched a multichannel AI generator for small businesses and non-profits.  It enables users to automate the copy drafting process for email, text, and social media campaigns.  Data from Statista shows that the use of AI in companies for content creation is considerably lower when compared to other sales and marketing activities, such as email marketing, advertising, and data analysis. Constant Contact's Content Generator leverages proprietary data, AI models, and ChatGPT technology to boost engagement among small business customers and generate high-quality copy.  The company added automation capabilities to its Automation Path Builder, allowing small businesses and non-profits to create personalized customer journeys.  The feature is free to all Constant Contact customers for a limited period.