Amazon is rolling out frictionless shopping at 11 Whole Foods locations in Denver, Colorado.
The stores will leverage the Amazon One payment system, and one of them will receive Amazon's Dash Cart Technology.
- Amazon One allows customers to pay for items by waving their palms over a scanner.
- The
technology has been rolled out at 65 Whole Foods stores across
California and at select locations in Seattle, Austin, and New York.
- The
Denver store that receives Amazon's Dash Cart system will become the
fourth location in the U.S. to make use of the technology.
- First
announced in July 2020 and relaunched in 2022, Dash Carts allow
customers to scan their items as they place them in their shopping
carts.
- Similarly to Amazon's other frictionless technologies,
Dash Cart users can leave the store without needing to proceed through a
conventional checkout process.
