Disney has named Asad Ayaz, the president of marketing for Walt Disney Studios, as its first-ever chief brand officer.
The
appointment comes as returned CEO Bob Iger aims to reorganize the
company’s structure to put content production, streaming, and marketing
in the hands of creators.
- Ayaz has overseen Walt Disney Studio’s marketing and publicity for its films and TV series, as well as Disney+, since 2018.
- He has been with the company for 18 years.
- Iger, in a statement, praised Ayaz’s passion for Disney and his strategic, operational, and creative prowess.
- Ayaz will oversee the company’s Disney100 campaign, which celebrates the 100th anniversary of the Walt Disney Company.
- Earlier this year, Disney announced plans to cut 7,000 jobs this year as part of broader plan to cut $5.5B in costs.
