Google plans to add conversational AI features to its flagship search engine.
The news comes as OpenAI’s ChatGPT has grown in popularity, and other companies like Microsoft are implementing AI features into their product offerings.
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In an interview with the WSJ, Alphabet CEO Sundar Pichai dismissed claims that AI chatbots pose a threat to Google’s search business.
- Search accounts for more than half of Google parent Alphabet’s revenue.
- Pichai noted that advances in AI would supercharge Google’s ability to answer an array of search queries.
- Google pioneered large language models, or LLMs, which can process and respond to natural-language prompts with humanlike text.
- Pichai added that search users would soon be able to engage with LLMs through question prompts in search.
- On Tuesday, Google announced that its custom chip, the Tensor Processing Unit, or TPU, is faster and more power-efficient than comparable systems from Nvidia Corp.