Dove has launched the Campaign for Kids Online Safety, aiming to protect children's self-esteem from the harmful effects of social media.
The move is the latest in a long line for Dove and its Self-Esteem
Project to tackle larger societal pressure on children and teenagers.
- The campaign includes a partnership with celebrity musician Lizzo.
- Dove
is also teaming up with Common Sense Media and ParentsTogether Action
to advocate for the Kids Online Safety Act to be passed in the United
States.
- The Kids Online Safety Act includes standards,
safeguards, and tools to protect children when they are online.
Specifically, it includes limitations on their exposure to content
created by the beauty industry, which has been shown to harm mental
health.
- Research presented by Dove shows that social media negatively impacts 80% of young people.
